Good Grief Ruth Scuderi Westfield, MA ------------------------ Introducing the Comfort Proteins in Nestle Carnation Good Start; Only Good Start Infant Formula is Designed to Provide Babies With an Extra Measure of Comfort GLENDALE, Calif.--(BUSINESS WIRE)--Aug. 18, 1999--Today, Nestle(R) introduces Comfort Proteins(TM) to moms and babies throughout the United States, emphasizing the benefits of Good Start(R) infant formula's 100 percent whey protein, specially processed to be gentle on a baby's delicate digestive system. For more than a decade, moms and babies have enjoyed the special care that Nestle takes in its manufacturing of Good Start. Now, with the Comfort Proteins called out on a newly designed packaging, moms can easily identify the complete nutrition with an extra measure of comfort that only Carnation Good Start provides. The Comfort Proteins in Good Start are 100 percent whey protein, the primary type of protein in breastmilk. Most milk-based formulas also contain casein proteins that can form hard curds in a baby's stomach, which may be difficult for some babies to digest. The protein in Good Start is then broken down into smaller pieces by a special hydrolyzing process to be gentle on a baby's developing digestive system. Good Start is the only routine formula with this extra gentle step in its processing. The proteins in other routine milk-based formulas are large and intact, which can also be hard on a baby's still-maturing digestive system. Nestle Carnation Good Start is the only infant formula with Comfort Proteins -- broken-down whey proteins that are easy to digest in baby's tummy. In addition, as with all Nestle(R) Carnation(R) baby formulas, Good Start(R) is iron fortified to ensure baby's healthy growth and development. The American Academy of Pediatrics recently reaffirmed its recommendation that only iron-fortified formulas are a reasonable alternative to breastmilk. Nestle supports the American Academy of Pediatrics' recommendation that breastmilk is the best source of nutrition for babies throughout the first year of life. About Nestle Meeting the nutritional needs of America's infants, the Nestle USA Nutrition Division is responsible for the manufacture and marketing of such well-known baby formula brands as Nestle(R) Carnation(R) Good Start(R), Alsoy(R), Follow-Up(TM), and Follow-Up Soy(TM). In addition, the Nutrition Division is responsible for The Very Best Baby Resource. This initiative supports expecting and new parents with expert advice on infant feeding including breastfeeding, baby's development and mother's nutrition and fitness. Nestle has a strong history of bringing out the very best in babies. It all started in 1867, when a young pharmacist named Henri Nestle was asked to look in on a neighbor's child who could not breastfeed. Henri saved the baby's life by creating a special mixture of what would later be recognized as the world's first infant food. Nestle has been in the business of caring for babies ever since. Headquartered in Glendale, Nestle USA has 19,500 employees, $8 billion in sales and is part of the Swiss-based Nestle S.A., the world's largest food company. --30--ECQ/la* RJ/la CONTACT: Fleishman-Hillard Lisa Spicer, 213/489-8288 Shannon Murphy, 213/489-8244 *********************************************** The LACTNET mailing list is powered by L-Soft's renowned LISTSERV(R) list management software together with L-Soft's LSMTP(TM) mailer for lightning fast mail delivery. For more information, go to: http://www.lsoft.com/LISTSERV-powered.html