DI D YOU ALL SEE THIS? >X-From_: [log in to unmask] Fri Jun 18 10:33 CDT 1999 >X-Sender: [log in to unmask] >X-Mailer: Windows Eudora Pro Version 3.0 (32) >Date: Fri, 18 Jun 1999 18:32:41 +0300 >To: Julius Edlavitch <[log in to unmask]> >From: Evi Adams <[log in to unmask]> >Subject: Nestle Advertises in Denmark > > >>>From: Ted Greiner <[log in to unmask] >>>Subject: Nestle advertises in Denmark >>> >>>Dear Colleagues, >>> >>>Here's some news for people who think that "It can't happen here" in >>>Scandinavia: >>> >>>Nestle Receives Business Award for Countering Breastfeeding. Nestle has >>>been >>>honoured by a business magazine for its success in countering Denmark's >>>government breastfeeding promotion campaign. >>> >>> The Best of Europe Award for Big Brand Direct Marketing went to Nestle >>>for its Parents Club Direct Response magazine reports: >>> >>> "Danish local health authorities, however, effectively promote >>>breastfeeding and the majority of Danish women breastfeed their babies. >As such they >>>are suspicious of communications from companies like Nestle. >>> >Therefore the firm decided to tackle the issue of breastfeeding head on >>>and create a dialogue with the health authorities, including midwives and >>>health visitors, mothers-to-be and mothers with small babies. The target >>>audience of the campaign were mothers with children aged from two months >>>to one year." >>> >>> "To recruit new members, Nestle used ads and inserts in Danish magazine >>> >>>Parents and Children and carried out quarterly promotional campaigns in >>>supermarkets across the country. More information material about baby >>>nutrition and the club was placed in hospitals and maternity clinics. In >>>less than one year, membership of Nestle Parents Club has increased from >under >>>10% to over 75% of Danish parents." >>> >>>The website this comes from is quite good: >>>http://www.breastfeeding.com/advocacy/advocacy_mad.html >>> >>>-Ted >>> >>>Research Advisor, Nutrition >>>Entrance 11 >>>Section for International Maternal and Child Health >>>Department of Women's and Children's Health >>>Uppsala University >>>751 85 Uppsala >>>Sweden >>> >>>phone +46 18 511598 or 665937 >>>fax +46 18 508013 or 515380 >>>email [log in to unmask] >>>website: http://www.welcome.to/breastfeeding > > Julius Edlavitch MD International Pediatric Chat http://www.pedschat.org "What Wisdom Can One Have That Is Greater Than Kindness" *********************************************** The LACTNET mailing list is powered by L-Soft's renowned LISTSERV(R) list management software together with L-Soft's LSMTP(TM) mailer for lightning fast mail delivery. For more information, go to: http://www.lsoft.com/LISTSERV-powered.html