Royce and Lactnetters >I received a prompt, polite reply stating "Mead Johnson Nutritionals >observes the WHO Code in developing countries; this particular ad was >only distributed within the United States" This seems to be a common (or convenient?) misconception. The formula reps here (various companies) also believe that the Code only applies to developing countries. This is, of course, very definitely *not* the case! Also, I do not know of a single formula company that wholly observes the Code in developing countries. Violations abound! Jean Ridler RN RM IBCLC, Cape Town, South Africa mailto:[log in to unmask]