Jack, I agree "Advertising in the millions, if not hundreds of millions every year." "Ross has just put out an ad for their "followup formula" which has suggested that the formula is made for children 6 to 18 months." Ross is starting this stuff too. Fortunately I havent had anyone ask about the toddler formula BS. Actually I get many more questions about how to change from formula to milk, how much cow's milk to give, and how soon to start it. Which leads to: "just as they are now telling mothers "formula to a year", which is completely unnecessary, and which even many lactnetters believe is necessary, so good is the marketing." Are you refering to the AAP position that says this and that many physicians such as myself follow. I cant quote them nor say who funded them but I do remember two articles showing increased GI blood loss and lower iron stores in infants fed cow's milk before a year. Personally I feel if they arent breastfed thenits a matter of the lesser of two evils. Cows milk or the "F" word. "An *almost* unnecessary product which is used by almost all babies. Doesn't this just make you ill?" Yes, it does. I counter the nausea by spending an extra 5-10 minutes with the breastfeeders if time allows. "So vitamin D for breastfed babies? " Not for my pateints. No sence in feeding the fish after flushing the tiolet. Yes I know its fat soluable, I mean extra vitamins in general. "The formula companies have played the "guilt" card so well that even some lactnetters balk at "pushing" breastfeeding for fear that women will feel guilty for not breastfeeding. Please excuse me if I gag." Is this how the guilt thing started? Not to sound like Oliver Stone but Ive always wondered.<g> -Rob (pediatricain Wilkes Barre PA)