I remember reading Mary Alice Tinari's posting about finding the Independence Blue Cross booth at a local baby expo promoting formula. Well... Blue Cross and Blue Shield of Massachusetts recently did a mass mailing of a brochure entitled "Seven Secrets That Make Using Your Plan Easy" The brochure ID code indicates that 400M were published. The brochure is a guide for "HMO Blue" members (the HMO that employs me is a member, so all my patients received this brochure). Imagine my reaction when I saw the drawing of a baby happily holding and sucking a bottle on the face of the envelope. But hey -- its gets "better." There is a paragraph inside the brochure that reads: "...to make sure your kids get a healthy start, too, sign up for LIVING HEALTHY(R) BABIES! our free prenatal-through-first-year wellness program. Enrollees get the 'Mothercare Guide to Pregnancy and Child Care' book, the 'Home Before You Know It' video, a helpful quarterly newsletter, age-appropriate tips on safety, emergencies, illness, parenting, and child development." The drawing used to illustrate this paragraph is a woman bottle-feeding (in a very detached manner) a smiling baby! (gak!!!) Perhaps some members of the list also saw this brochure. If you want to send an appropriate response, the address is: Blue Cross and Blue Shield of Massachusetts, 100 Summer Street, Boston, MA 02110. The president and CEO is a fellow named William C. Van Faasen. It's ironic that the brochure touts the many ways BCBS of MA is working to help members "look great, feel great and live longer." Hellooo? Margery Wilson, IBCLC Massachusetts Institute of Technology Medical Department Cambridge, Massachusetts, USA