Coach Smith here again. There will always be a need for specialists. And community support for the activity, widespread knowledge of the basic principles, and sufficient "safety nets" to minimize injury. For lots of activities, not just breastfeeding. Take swimming as an example. Nearly every person can learn to swim. Some are frightened or traumatized because they had a bad experience initially, then won't try again - and will often try to discourage others from trying. Some will intuitively learn just by watching others swim (easier where there's water around). Some will do great with just a little basic instruction - that's why the American Red Cross and other agencies have training programs for instructors and sponsor many levels of lessons at pools and beaches. Some swimmers will get into trouble - that's why public pools hire lifeguards who are trained in rescues. Some swimmers will decide to go beyond the basics and become more skilled - they often join teams coached by dedicated volunteers and experienced swimmers. If they want to excel even further, they hire professional coaches and trainers who have college degrees in physical movement with additional specialized training, and travel to large swimming events. Some swimmers at all levels will become injured and need to work with a specialist to heal their injuries while continuing to participate at some level. Some will have medical or health conditions and need skilled help to be able to continue swimming - such as people with arthritis, asthma, or orthopedic limitations. Some will need to use equipment to learn a new skill, strengthen or correct techniques, or provide support during rehabilitation from injury. And so on. Not everyone needs an Olympic-caliber coach to learn how to swim. However, those designing education and training programs DO learn from the Olympic-level expert swimmers and coaches. The more you know about the activity, the fewer mistakes are made. At all levels. Linda J. Smith, BSE, FACCE, IBCLC Bright Future Lactation Resource Centre Dayton, OH USA http://www.bflrc.com