Nestle was initially boycotted in the 1970's because they were they were the biggest formula company in the world. They were marketing their products in extremely unethical ways, and the result was the deaths of *millions* of babies, mostly in the third world. Nestle was not the only offender, but as the largest and richest company, it became the target company. They were vulnerable because they make so many other products that we use, unlike Mead Johnson and Ross, who are just as guilty. Nestle did start to hurt, promised they would make nice, and so the boycott was called off. Unfortunately, they did not keep their words. Because of Nestle, for example, Canadian mothers are being subjected to direct advertising as we have never seen. Ironically, they have not pulled it off, but other companies taking "courage" from Nestle, have reaped the "benefit" which Canadian mothers and babies have suffered. Mead Johnson is absolutely the worst offender in Canada. But that is just in Canada. Nestle has kept up its dirty practices all over the world. They do say that they will follow government policy, and in Australia, it appears, they have done just that. But that does not make up for what they are doing in the rest of the world. Perhaps the rest of us should just boycott our governments, because, according to Nestle, all they have to say is "no direct marketing" and they will comply. Hmmmm. Jack Newman, MD, FRCPC