GOOD GRIEF!!! Since I was the one who posted the bit about S-I-N to begin with, I guess I may as well add my own nickel's worth. I am new to this list, and I certainly have no desire to offend anyone's sensibilities. As Jon Berry-Parks observed, it was meant tongue-in-cheek, and I thought the Swiftian allusion in my initial post would have covered that. Of course I would never use the term with mothers, or anywhere else, for that matter, outside a small circle of friends. I rountinely work with mothers who use the stuff, and, for that matter, I used it with my own adoptee. I even hesitate to use the less laden term ABM because I do believe it was generated to yank someone's chain, and it is not the mom's chain I want to be yanking. But, now that we are on the subject, the fact is that the term came to me when I was observing a so-called breastfeeding support group in a hospital meeting room that was festooned with gigantic bottles, free samples, give-away coupons, and even a couple of S****** clocks ("time for S******!!!"). I will don the hair shirt the day these companies stop killing babies and otherwise undermining breastfeeding with their cynical, profit driven marketing strategies. Until then, as far as I am concerned, they have set themselves up for every unflattering, rude thing we can think of to say about them and their ABM/AIM/SIN/formula/baby junk food. Within a small circle of friends, that is. Sharon Watkins