How about calling it plain, old HUMAN MILK (HM?) like cow's milk, goat's milk, whale milk, etc. It's accurate, concise, somewhat "medical" and doesn't have any weighty baggage with it. We say that cow's milk is for calves as opposed to "utter milk". The Dairy industry would have a hard time marketing "Utter Milk - It's good for ya." Many people (outside of Wisconsin ;-)) don't really think about how that white stuff gets out of the cow or even that a cow is involved. It's just a product on the shelf with a pure, wholesome image. Utters conjure up a completely different image. Marie, LLLL of Madison, WI - home of the world's largest Dairy Expo that just ended a week or so ago. Ultimate "utter pumps" were on display.