I was just "obnoxious-fied" by an ad on national morning TV for a multi-national formula company (the one the boycott was reactivated for) and thought with the slight change of two words to *their* slogan would make a Pretty Good BF slogan: "Bring out the very breast for your baby." Well, maybe it is too visually suggestive for this country, confused as we are about the function of the breast and all... Actually, their ad is bit contradictory, but an excellent example of advertisement manipulation. While showing a rosy picture of a 5 month-old and her mother having an idyllic day with the voice-over describing the concerns about a growing baby's nutritional needs, they have a superimposed disclaimer stating "Breastmilk is best for your baby" (I think it said "breastmilk" - I think it did *not* say "breastfeeding" - and as we know, there is a difference, though not many moms pump and refeed...) But then at the end of the ad, the voice reads their now-appearing slogan on screen which is visually aligned to an image of the product: "Bring out the very best in your baby," implying of course, their product is the very best to do this. However, earlier (read: "now forgotten"), they displayed the information that breast is best, but now imply their product is best. So which is it - breast or their product? This is a rhetorical question, of course, but the irony and the great manipulation by advertising is just very choice in this ad, I thought. Katharine West, BSN, MPH Sherman Oaks, CA