I was just "obnoxious-fied" by an ad on national morning TV for a
multi-national formula company (the one the boycott was reactivated for)
and thought with the slight change of two words to *their* slogan would
make a Pretty Good BF slogan:
"Bring out the very breast for your baby."

Well, maybe it is too visually suggestive for this country, confused as
we are about the function of the breast and all...

Actually, their ad is bit contradictory, but an excellent example of
advertisement manipulation. While showing a rosy picture of a 5
month-old and her mother having an idyllic day with the voice-over
describing the concerns about a growing baby's nutritional needs, they
have a superimposed disclaimer stating "Breastmilk is best for your
baby" (I think it said "breastmilk" - I think it did *not* say
"breastfeeding" - and as we know, there is a difference, though not many
moms pump and refeed...) But then at the end of the ad, the voice reads
their now-appearing slogan on screen which is visually aligned to an
image of the product: "Bring out the very best in your baby," implying
of course, their product is the very best to do this.

However, earlier (read: "now forgotten"), they displayed the
information  that breast is best, but now imply their product is best.
So which is it - breast or their product? This is a rhetorical question,
of course, but the irony and the great manipulation by advertising is
just very choice in this ad, I thought.

Katharine West, BSN, MPH
Sherman Oaks, CA