We really need to think about all the expensive, advertising that the ABM companies promote every day. Who really pays for the tote bags and diaper bags and "free " ABM and the gifts that are on all the postpartum floors throughout North America (except in the Baby Friendly Hospitals , Congratulations to all involved ) ? It sounds like the government buys a lot of the stuff in the U.S. for the WIC programs, which means that the taxpayers are ultimately paying for it. In Canada government doesn't give out "free " formula ( as far as I know ) so who is buying the formula which pays for all the promotion ? It is the mothers who can least afford the high prices who are stuck with all the costs. Let us think about all the immigrant women, the poor single moms, the women with little or no support at home, who have not managed to get breastfeeding going. They are the ones paying for the modified cows milk, and the modified soy and all of the promotional materials for the ABM companies. Ruth Bacon IBCLC Thornhill Ontario