The New York Times reported this morning that the American Medical Association has agreed for the first time to allow its name to be used in endorsing Sunbeam Corporation's line of home health care products. Payment to the AMA is flexible enough to allow for larger payments if the products are successful-----Analysts predict that the agreement could potentially net millions of dollars for the AMA. Michael Jacobson, from the Center of Science in the Public Interest claimed that it is "treacherous for nonprofit groups in general, and health organizations in particular, to sell their names to corporations. It immediately sets up a conflict of interest." Susan Gallagher, a securities analyst with Prudential Securities, stated that "It's very useful for Sunbeam's marketing strategy. In consumers' minds, the AMA seal of approval carries a lot of weight, and it gives Sunbeam a real edge over its competition." The AMA has "nobly" targeted the money for health, educational and research programs for smoking, family violence, women's health and other health topics. Roberta Cricco-Lizza RN MPH MS