When the Chicago project bestfeeding had their billboard campaign, we used "Breastfeeding: the power of love" as our slogan. <We began in 1992 with one image (a woman of color with her baby and other children) on six billboards with the target market of the inner city community. In 1993 we translated the slogan to spanish and used a Latina image. > Mary Kay Smith, CLE, IBCLC, LLLL Romeoville, IL