Ellen, When facing the firing squad, perhaps you can remind everyone (gently) that you are merely the messenger. The information on bf has changed in the past decade; everyone is in a position of needing to learn. I'm assuming you didn't set out to antagonize everyone by making up new bf info? ;-> I know that we have professional references up the wazoo with which you can be "armed." And I also know that every maternal & child health organization in the world (as far as I know) is broadcasting to its members that bf is to be promoted and supported. It wouldn't hurt to have a collection of these references. However, the "argument" that I have found most effective when facing the firing squad consists of pointing out how information dispensed in "our" facility compares to the "lay" literature that parents read. Today's parents can choose from many books, most of which have a high level of bf information (despite the fact that LCs like myself can nitpick even the best!). There is not a book store of any size that does not carry at least one book on bf; most have a pretty good assortment. Parent magazines often have sound bf advice. I would bring in a few of the best books and articles that your patients are likely to read -- perhaps your hospital has a bookstore that sells them? While you are at it, stack on a few books aimed at the professionals. We should strive to provide a level of information, and deliver care, comparable to what our patients read about. I think many providers are surprised when they see the plethora of bf information that is circulating. If there is any way to enlist others (peds, nursery nurses) to help comb through the current information and form policy (i.e., "let's share what gets said meetings") that will be crucial. After all, this "radical" information isn't YOUR idea. Let others see that for themselves. I work in an out-patient setting. Patients who come to me often blame the hospital for their bf problems, even when it isn't justified. There is nothing good that comes from a patient who thinks the hospital staff are behind the times. Medical professionals who try to get by with information that is outdated are living in a fool's paradise. Can you think of any business that can compete in today's market if the customers lose faith in the merchant? Personally, I think it sounds like your firing squad are the ones wearing the blindfolds. Good luck. We'll all be pulling for you. Margery Wilson, IBCLC