Maria, I whole heartedly agree with your point ..."I'd rather see the money and effort going towards what BF moms really need...someone competent, they know they can call anytime for support and assistance if nec." I also have worked for a WIC department. I know that every WIC department is run differently. The administrators for the department I worked with could not see the importance of having more Peer Counselors and a competent full-time Breastfeeding Coordinator. They wanted to spend their money on handouts (which probably went in the thrash) or hand pumps (if a client has a BF problem, give her a hand pump and send her on her way that will cure the problem and take little time). They just couldn't understand the time necessary for follow-up and counseling. Mothers MUST have the access to competent counselors who can give them qualility information and the time it takes to support and assist them FIRST. Then, think about incentives if moneys allow. No longer working for that WIC dept. Pat Lindsey, IBCLC