Hi lactnuts, Heard on CNN radio today 3/20 that Gerber will be doing a SIDS public awareness campaign with messages on their rice cereals (and other foods?) about placing babies to sleep on their backs to reduce SIDS. I plan to write to CNN about the story because nothing else was said about reducing sids - eg breastfeeding vs formula fdg, co-sleeping (and isn't it ironic that an infant food manufacturer is doing this). If you want to write as well: Mr. Ted Turner, CNN, P.O. Box 105366, Atlanta, GA 30348 http://www.cnn.com on the Internet Laurie Wheeler, Rnc, Mn, ibclc La. MediaWatch