I work for a WIC program in the Bronx, NY. I have only been with this agency for a couple of months, but was with another program for 5 years. This program has lots of "stuff" that promotes breastfeeding: Pens, bibs, pencils, magnets, etc. Everything that the client sees says something good about breastfeeding. I think that it goes a long way to promote breastfeeding as the feeding method of choice. No, I don't think that incentives necessarily get women to nurse longer or more often. But I do think that it reiterates the importance of the decision and reminds her of it every time she writes, looks at her refridgerator, spoon feeds her baby, etc. I think visiblity is the key here. Remember how the "competition" does it. (Oh, if I were rich instead of beautiful................) Barbara Leshin-Zucker, IBCLC Highland Mills, NY Morrisania WIC-Breastfeeding Coordinator