Sometimes I can be SO naive! Believe it or not, I've never seen the BACK of one of these formula company crib cards, until today. I was dumbfounded at their statement about how they provide the best nutrition and the mother shouldn't DARE change the formula or the way it is prepared unless advised by their HCP. Why couldn't they stick with a teddy bear or something????? Funniest thing-the hospital that uses these cards AND the FREE formula from this company, well, when the moms come to the WIC program, they don't get THAT company's formula. So there. Seems to defeat the purpose. BTW, someone proposed a while back that we HELP the formula companies figure out how to market their stuff.HUH? I couldn't understand the question at all.Did any of you lactnetters have the same problem understanding why that was posted to Lactnet?? Pearl Shifer, IBCLC