Jay, I really agree with you that breastmilk is much more than a "milk group" food. It's the complete and perfect food for babies. I think the INFACT Canada poster says "Breastmilk, the only food group your baby needs". My two daughters wouldn't eat anything but breastmilk until 10 and 11 months. The second one still prefers breastmilk to food (unless it's ice cream!) at 21 months. Is your slogan "Breastmilk...it's not just milk...it's a meal" a Jay Simpson original? Can't you just see it on a bumpersticker or t-shirt? Do you mind if I use it? Dorothy Rae Collier (who got BRST4BB license plates for Christmas) Moreno Valley, CA