In the fall of 1994, a local hospital ran an ad for maternity services which showed all the different health care plans it took (at least 20) printed on baby bottles. I wrote a long letter, and suprise, got a letter back explaining the ad, as well as the hospital's BF services (not much). I have not seen baby bottles again in their ads. I wrote another hospital which showed a baby being bottlefed in its general newsletter. No reply, but next issue showed a mom BF, and no bottles. A letter to a large insurer regarding their ad showing a couple happily bottlefeeding their child did not result in a reply, but I have not seen them run another ad with a bottle. So, it pays to write. At least it makes people think even if you're not sucessful in changing people's mine. Hospitals and insurance companies *should* know better. I still have to write one of our local news stations which *always* shows a baby bottle in conjunction with any story on babies. Melissa Kirsch