I recently saw this item advertised in a woman's magazine in the dr's waiting room. I believe the price was quite high, much higher than you might imagine. I don't want to quote the price for various reasons, but if you've seen the ad, you know what I mean. The ad said (I'm using my memory here, not directly quoting) that you can avoid surgery by using this, which is a good thing, since surgery can obviate the woman's desire to breastfeed ever. Has anyone else seen this? Pearl Shifer