Hi Heidi, Forgive me if you have thought of this but here goes.....How about the Baby Friendly Hospital Initiative (BFHI)? Introduction of the initiative in your institution may at least educate the powers that be regarding the WHO Code. The BFHI provides an extensive bibliography to support each of the "Ten Steps to Successful Breastfeeding". That could be your first step showing evidence that anything provided by the formula companies hinders successful BF (regardless of whether the literature contains good info or not). It just so happens that is where I started at our local hospital. Gift packs were the first to go. We followed BF rate stats; and sure enough BF rates at D/C & 2 wks increased. Which fueled the permission to write our own literature for D/C (and they even asked me to re-write the formula feeding protocols...they didn't know what they were getting into). The next step was written BF standards of care. That's where I hooked them! Now I could hold staff members accountable for their actions. Don't get me wrong. This was a slow process. It took us about 5 years to get where we are now........in line with all "Ten Steps". Hope it helps, Good Luck, Trina Ammar, RNC, IBCLC Home of the Monterey Bay Aquarium where no matter what anyone says baby whales really do breastfeed, and where 97% of baby humans leave the hospital breastfeeding!