Hi all, Coach Smith back again.... I think the "guilt" comes from a loss of expectations from two sources: 1. The presumption that "It doesn't matter" - then the mom finds out that it DOES matter later on. Solution: provide sufficient information on the WHY of breastfeeding. 2. The presumption that "I can breastfeed if I want" - then the mom has pain, low supply, etc etc. Solution: provide sufficient information on the HOW of breastfeeding, and remove the sabotage inherent in many "health" systems. Guilt is very motivating for behavior change. I further think that the "guilt" argument is used by those who can't deal with empowered women who want clear answers on both the why and the how of BF. If someone does the "guilt" routine, I suspect he or she doesn't want moms to know that (1) artificial feeding is as bad as it is, or (2) they don't have a clue how to make BF successful and don't want his/her ignorance on implementing BF to show, or (3) the speaker really doesn't know the difference, or (4) they've been listening to the sales reps for ABM a lot lately. Just my IMHO, as usual. Linda Smith, who feels "guilty" that her dogs need a bath and doesn't want to take the time to do it today. Dayton, OH