Seems that Abbott Labs is hitting both ends of the lifespan....from Similac to Ensure. Are the middle-agers next? Or how about Pregnancy? I am sure that Ensure campaigns are at full tilt due to the increase in our older population. And those baby boomers are just around the corner--future Ensure customers. Formula to start & end life. :( Too bad human milk isn't available for seniors! Sandy Arnold BS, IBCLC <[log in to unmask]>