I agree with you, Kathy, but I would also add that some women don't do what's best for their child because it seems an unreachable goal. For instance, I really should only feed my family organic foods -- but I've written that off as one thing I will never accomplish. I understand that it would be better for my child to do so. ANYWAY, I think that breastfeeding is perceived by many woman as something that is difficult, complicated, and something they could never achieve. In the population I serve (international, college educated) the women are so driven by other goals (school, career) and their lives so darned scheduled, that breastfeeding --even if initiated -- seems like an impossible longterm undertaking. In fact, with the way some women try to maintain their "previous life" after having the baby, breastfeeding *is* nearly impossible. The "bottle culture" model is at odds with the bf reality. And the things that make bf so easy (taking baby with you, baby-led schedule) seem infeasible to many of our sisters. TGIF. I had some deeper thoughts but I forgot them. Time to go home.... Margery Wilson, IBCLC