I received the latest catalog from "Current, Inc." - greeting cards, gift wrap, etc. The page entitled "Only the best for baby" features "labels for baby's belongings"-self stick labels shaped like a baby bottle with three blank lines for labeling. The suggested use for these labels in day care centers-to "label baby's bottle, label milk for the freezer"-they must be referring to breastmilk although not specified. Another item on this page-a laminated wipe off memo board called "The Baby Bulletin"-so a new mom can record baby's feeding, sleeping and pooping schedule! The first half of the board is marked off by hour, so mom can fill in the times baby's been fed. The sample shows the following: 2:00 Nursed 6:00 Nursed 11:00 Nursed 3;00 Daddy tried Bottle 4;00 nursed 8;00 nursed. The other half of the bulletin board, also marked by hour, shows when baby pooped : the 11OO time slot has DIAPER followed by three exclamation points! (Otherwise known as a mudslide, per my beloved colleague, Catherine W. Genna!) These references to breastfeeding are included with no fanfare, seems like something ordinary and everyday. The memo board is inexpensive and actually sounds like a good idea for a new mom who's frazzled by the demands of the new baby. When my oldest (now 18) was newborn, I used to joke that I needed a time clock to punch every time he nursed so I'd know how often he ate-I never really knew! We were obviously a feed-on-demand dyad. I didn't know about "finish the first breast first" in those days-we might have had less colic if I had! My kids gained really well , one of them gained 4 pounds one month! Reminiscing here in Brooklyn, NY where we are expecting one foot of new snow today! Pearl Shifer, M.Ed., IBCLC