One way to get the attention of public broadcasting is to indicate that you are a viewer (and hoepfully a paid subscriber) and that you take VERY UNKINDLY to advertising of a substance that is CLEARLY NOT a healthful substance for your children. BEing ifnormed they will lose viewers gets their attention FAST! Alright you guys who saw the offending ads (I did not). Now is the time to pull out your pens and write some righteously indignant letters! (PS I never could stand dinosaurs--regardless of their color!) Def. of LC service: "We are all faced with a series of great opportunities brilliantly disguised as impossible situations." Kathleen G. Auerbach,PhD, IBCLC (Homewood, IL)- [log in to unmask]