Yes, it is true. The USA did do this--in May 1994. By President Bill Clinton. BFHI - Baby Friendly Hospital Initiative (the real thing!) BfHI - Breast feeding Health Initiative (not!) IBFAN - International Baby Food Action Network WABA - akc - I can't remember! As glad I was that Clinton did something about breastfeeding and the WHO Code, please note that nothing in US government supports it or mandates its impelmentation. So...advertisers still advertise, etc. etc. Def. of LC service: "We are all faced with a series of great opportunities brilliantly disguised as impossible situations." Kathleen G. Auerbach,PhD, IBCLC (Homewood, IL)- [log in to unmask]