Fiona, Our friends at R--- L--- have been pushing Pedia---- for a year or two here in the US. I see moms buying it all the time in NY City supermarkets. I want to scream! I fully agree with your point that these products set up insecurity about our ability to determine our own dietary needs. The FDA should classify these things as drugs and require research evidence that they are safe and effective, since they are being marketed as drugs... Catherine Watson Genna, IBCLC