I compare being "pushed into" the breast with being held underwater in a pool--something that's happened to almost everyone at some time. I don't think "rough" handling is mostly a nurse problem (although some of the unnecessary vigor I've seen with post-delivery suction and/or intubation to suction for meconium below the cords can be laid at doctors' and nurses' doors). I am seeing so many first-time mothers who have had little if any experience even holding a baby. I often have to say, "Let's wait on getting the breastfeeding right for a few minutes so you can work on feeling comfortable just holding the baby." They are so stiff! And with stiffness goes some rough handling (and pushing into the breast)! Karen