> >To:Lactation Information and Discussion <[log in to unmask]> >From:[log in to unmask] (Ted Greiner) >Subject:Re: Introduction > >Hi Kathleen--a pleasure to "meet" you! > >As far as I know, this study was the only study of its kind. Other studies >since then have looked mainly at specific types of promotion, mainly the >impact of free sample distribution. Most of the findings are published in: >Greiner T and Latham MC. The influence of infant food advertising on >infant feeding practices in St. Vincent. Internatinoal Journal of Health >Services 12:53-75, 1982. > >Despite the fact that active advertising had not occurred in the very >recent past at the time of the study, the effects of advertising in >previous years could be shown. Women who recalled advertising were more >likely to start bottle feeding earlier. The same was true for women who >were familiar with or bought advertised more than unadvertised brands of >baby foods. These findings were statistically significant and held true >even in multivariate (multiple regression) analyses, controlling for >socioeconomic status and several other variables. > >You might also be interested in a couple monographs I wrote which document >the infant formula companies' own bragging to their shareholders about the >powerful impact of their advertising methods before they began to be >criticized for it (as well as their exploitation of the health >professionals as unpaid salesmen for their products): Greiner, T: The >promotion of bottle feeding by multinational corporations: how advertising >and the health professions have contributed. Cornell International >Nutrition Monograph #2, 1975. (can be ordered for 5 dollars from Doreen >Doty, Savage Hall, Cornell University, Ithaca, NY 14853. #4, called >"Regulation and education: strategies for solving the bottle feeding >problem" includes more information of this type along with ideas for >working against the bottle feeding "mystique", also costing 5 dollars.) > > Ted Greiner, PhD Senior Lecturer in International Nutrition Unit for International Child Health, Entrance 11 Uppsala University 751 85 Uppsala Sweden phone +46 - 18 515198 fax +46 - 18 515380 home phone +46 - 8 191397 (can be used as fax also)