>>This can be done - surely - without making individual women who do not breastfeed look stupid or reckless (log rolling or bull riding).<< Heather, Exactly my point! The log rolling & bull riding were the watered down 'formula maker approved' ads, I really feel if they had gone with the orginial ads it would have helped to change public views (like the current & past smoking and car restraight ads). The orginial ads were run by focus groups who understood that everyone should know about the risks of formula & felt by not being told they were not being respected for their intelligence (if I remember correctly) and didn't make any one feel guilty or bad about themselves. Felicia Henry, IBCLC, BCCE Oxnard, CA *********************************************** Archives: http://community.lsoft.com/archives/LACTNET.html To reach list owners: [log in to unmask] Mail all list management commands to: [log in to unmask] COMMANDS: 1. To temporarily stop your subscription write in the body of an email: set lactnet nomail 2. To start it again: set lactnet mail 3. To unsubscribe: unsubscribe lactnet 4. To get a comprehensive list of rules and directions: get lactnet welcome