Kathy asks about an advertising packet sent to her about Dr. Brown's pumps. I got the same one too. It was something of a mystery, as the envelope itself had the return address of "Handi-Craft Company" of St. Louis, MO. I was rather surprised to see the enclosed letter addressed to "Dear ILCA Member:" My suggestion: why not write them and ask them to supply you with the research-base for their claims? Karleen asks how ILCA can be involved with advertising by a WHO-code violator. The short answer is that it isn't. Reproduced below are relevant portions of the ILCA Advertising Policy, which is freely accessible from the the ILCA website, www.ilca.org. This is not the first time a mass mailing has been sent, and the source for names/addresses is assumed (erroneously) to be ILCA. Never underestimate the cleverness of marketing mavens. Advertising to ILCA Members A. Use of ILCA Member Mailing List 1. ILCA’s membership mailing list can be rented for distribution of promotional literature that complies with the ILCA Advertising Policies, or to researchers whose purposes may serve the membership and do not conflict with ILCA’s By-laws or policies. This can include: a. Promotion of lactation-related educational offerings b. Promotion of lactation-related products or services deemed by the Board of Directors to be of interest or use to ILCA members and their clients c. Research that will benefit the lactation consulting profession and practice 2. The mailing list includes ILCA members who have agreed to receive mailing by third parties, and will only be provided to potential advertisers who comply with ILCA’s Advertising Policies. 3. Advertisers must provide copies of all materials that will be disseminated, and must disclose any and all affiliations prior to approval. Mailing labels are available for one-time use only; failure to comply with this requirement will result in automatic rejection of future requests. General Advertising Policies When advertising in any ILCA media, advertisers must comply with ILCA’s By-laws, the International Code of Marketing of Breast-milk Substitutes and all subsequent WHA resolutions, and all policies set forth in the ILCA Advertising and Publications Policy. A. Compliance with ILCA By-laws 1. All ILCA advertising policies will comply with ILCA By-Laws, specifically 2.2.1 and 2.2.2. a. Bylaw 2.2.1. “As an organization, ILCA and its affiliates will not endorse any literature or products, or accept direct funding from industries producing or marketing products that do not comply with the International Code of Marketing of Breast-milk Substitutes and subsequent WHA resolutions.” b. Bylaw 2.2.2. “Directors of ILCA, its staff and its affiliates will not accept funding from interests producing or marketing products that do not comply with the International Code of Marketing of Breast-milk Substitutes and subsequent WHA resolutions.” 1 B. Compliance with the International Code of Marketing of Breast-milk Substitutes and all subsequent WHA resolutions 1. All ILCA media must be in compliance with the International Code of Marketing of Breast-milk Substitutes and all subsequent WHA resolutions. 2. ILCA does not invest in, nor accept funding, donations, advertising nor sponsorship from, entities which do not comply with the International Code of Marketing of Breast-milk Substitutes and all subsequent WHA resolutions. Non-compliant entities are defined as those listed by the International Baby Food Action Network (IBFAN) on the IBFAN Code Watch list (www.ibfan.org) one year prior to the event at which advertising is sought. 3. In keeping with the objectives of the International Code, ILCA will not accept advertisements from any company that produces or markets human breastmilk substitutes, foods marketed to totally or partially replace breastmilk, bottle-fed complementary foods, free-standing feeding bottles, pacifiers (dummies), and/or bottle nipples (teats). Liz Brooks, JD, IBCLC (ILCA Secy 2005-08, and self-appointed detail chaser on the ILCA Board) Wyndmoor, PA, USA _________________________________________________________________ Find a local pizza place, movie theater, and more….then map the best route! http://maps.live.com/?icid=hmtag1&FORM=MGAC01 *********************************************** Archives: http://community.lsoft.com/archives/LACTNET.html Mail all commands to [log in to unmask] To temporarily stop your subscription: set lactnet nomail To start it again: set lactnet mail (or [log in to unmask]) To unsubscribe: unsubscribe lactnet or ([log in to unmask]) To reach list owners: [log in to unmask]