Sounds like a fabulous idea! - when I pick myself up off the floor after fainting in horror at the notion of ABM logos on health professionals name badges - if they are IBCLCs this is a clear breach of their code of ethics. I would however encourage you to weissingerize the message. Breastfeeding is not best. It is necessary for normal human growth and development. What about 'born to be breastfed' or 'Human babies need human milk' or 'breastfeeding - a human right'? Any other ideas for punchy slogans that normalise breastfeeding? Nina Berry BA/Bed(Hons) Dip Arts(Phil) Breastfeeding Counsellor PhD Candidate Centre for Health Behaviour and Communication Research Faculty of Health University of Wollongong - Australia "Ethical Issues in the marketing of 'Toddler Milks'" -----Original Message----- From: Lactation Information and Discussion [mailto:[log in to unmask]] On Behalf Of Mercier, Renee R Sent: Friday, March 24, 2006 8:32 AM To: [log in to unmask] Subject: [LACTNET] Idea for World Breastfeeding Week--input please :) The theme for WBW 2006 is "Code Watch: 25 Years of Protecting Breastfeeding" http://worldbreastfeedingweek.org/ I have an idea for promotion and would like your input. Some staff members (nurses) in my small hospital wear retractable badge holders (reels) with ABM logos on them. I would like to raise some money and purchase retractable badge reels/holders that have a breastfeeding slogan, like: Breastmilk: Best Milk And have a "BADGE EXCHANGE", the week of World Breastfeeding Week, while at the same time provide education about the Code. Do you think this is a good idea? If so, do you have any ideas for slogans? Thank you for your input! Sincerely, Renee Mercier RN IBCLC Washington State *********************************************** To temporarily stop your subscription: set lactnet nomail To start it again: set lactnet mail (or digest) To unsubscribe: unsubscribe lactnet All commands go to [log in to unmask] The LACTNET mailing list is powered by L-Soft's renowned LISTSERV(R) list management software together with L-Soft's LSMTP(R) mailer for lightning fast mail delivery. For more information, go to: http://www.lsoft.com/LISTSERV-powered.html *********************************************** To temporarily stop your subscription: set lactnet nomail To start it again: set lactnet mail (or digest) To unsubscribe: unsubscribe lactnet All commands go to [log in to unmask] The LACTNET mailing list is powered by L-Soft's renowned LISTSERV(R) list management software together with L-Soft's LSMTP(R) mailer for lightning fast mail delivery. For more information, go to: http://www.lsoft.com/LISTSERV-powered.html