Rachel, Linda and Naomi offer thought-provoking comments. Here is the scope of the Code, as found at www.ibfan.org: "Article 2. Scope of the Code "The Code applies to the marketing, and practices related thereto, of the following products: breastmilk substitutes, including infant formula; other milk products, foods and beverages, including bottle-fed complementary foods, when marketed or otherwise represented to be suitable, with or without modification, for use as a partial or total replacement of breast-milk; feeding bottles and teats. It also applies to their quality and availability, and to information concerning their use." Given that language, I think that breastmilk, even if given in a bottle, would slip under the definition. Breastmilk is not a complementary food; it is not a breast-milk substitute. I do agree that the advertising tactics by the pump companies are getting too "aggressive." Ethics isn't black-and-white. Conflict of interest issues can occur whether it involves the "good guys " (the pump companies) or the "bad guys" (the formula companies). Liz Brooks, JD, IBCLC Wyndmoor, PA, USA *********************************************** To temporarily stop your subscription: set lactnet nomail To start it again: set lactnet mail (or digest) To unsubscribe: unsubscribe lactnet All commands go to [log in to unmask] The LACTNET mailing list is powered by L-Soft's renowned LISTSERV(R) list management software together with L-Soft's LSMTP(R) mailer for lightning fast mail delivery. For more information, go to: http://www.lsoft.com/LISTSERV-powered.html