Dear All:

I just received a copy of this document via email.  Check it out!  I skimmed the section on
Professional Supportwhich describes the evidence that this increases the duration of breastfeeding.
Its the first time I have seen a document of this nature contain a whole section on IBCLCs.

In the social marketing section it does describe the minimalist approach of the four Ps, Product,
Price, Placement and Promotion.

Thank you Katherine Shealy!!

Best, Susan Burger, MHS, PhD, IBCLC

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