Hello everyone! Just wanted to put in my 2 cents. I don't recall the specifics and I am away from my textbooks right now, but as I recall, messages are more effective if they are based on where the audience is in the decision-making process. There is a model, I believe it is the Prochaska's Model of Decision Making (??), which theorizes that we fall into different categories of the decision-making process. They are 1.Pre-Contemplative (i.e. 'I've never given thought to the difference between formula and breastmilk'). 2. Contemplative ('I guess breastmilk is better than formula'). 3. Decision (?) ('I think I'd like to try breastfeeding') 4. Action ('I am breastfeeding') and 5. Maintenance-this is an on-going phase, determined by the action being maintained-('I have been nursing for 13 months') Our local breastfeeding coalition used this information to put together prenatal breastfeeding education packages (#1 and #2). They vary in substance, according to where the family may be in the decision-making process during prenatal visits. Packet #1 is given at the first visit (around 12 weeks) and Packet #2 is given at about 32 weeks. I would be happy to provide more information, but my pregnant brain is running out of steam right now...I hope I made my professors proud! Sincerely, Buffy Constant BA-Health Promotion:Women's Health, CBE, Doula, Momma to Ben, our angel Aiden, and one on the way! *********************************************** To temporarily stop your subscription: set lactnet nomail To start it again: set lactnet mail (or digest) To unsubscribe: unsubscribe lactnet All commands go to [log in to unmask] The LACTNET mailing list is powered by L-Soft's renowned LISTSERV(R) list management software together with L-Soft's LSMTP(R) mailer for lightning fast mail delivery. For more information, go to: http://www.lsoft.com/LISTSERV-powered.html