Nikki, Interesting article. Another Leader and I were talking a few days ago about the ad campaign and she pointed out something that I would like your opinion on. She wondered how effective the campaign would be if these mothers that want to breastfeed are still unable to get the help and support that they need in their communities. We have a serious problem with support in our area. I get calls every month from mothers that were never helped in the hospital and then sent home with babies that are not nursing well. These mothers are then told to rent a pump and suddenly we have a mother breastmilk feeding and blaming herself that the breastfeeding relationship is not working the way they thought it would. We do have a pediatritian office nearby that employs three IBCLC's but they give out very questionable information and when I take a different approach they seem reluctant to question the info given by an LC when I am "just a Leader". OK now I am rambling! Anyway, I think that we will have many mothers left with guilt that should not be placed on themselves. But, when a move was first made to stop cigarette smoking in our country there were not very many options for helping you break what I understand is a very powerful addition. Now that our society has taken a very negative view of smoking there are numerous aids to help you quit. (As I am typing this it is occuring to me the these aids are produced by drug companies that also make formula) Do you think that this campaign will lead to better information and support being available or simply frustration and guilt on the backs of mothers that are unable to find help? And what can we do in our communities to ensure that these mothers are getting correct info and the support needed? Thanks, Tracy DeMaddalena *********************************************** To temporarily stop your subscription: set lactnet nomail To start it again: set lactnet mail (or digest) To unsubscribe: unsubscribe lactnet All commands go to [log in to unmask] The LACTNET mailing list is powered by L-Soft's renowned LISTSERV(R) list management software together with L-Soft's LSMTP(TM) mailer for lightning fast mail delivery. For more information, go to: http://www.lsoft.com/LISTSERV-powered.html