Maureen (honored prezzie of ILCA) said, Dear Lactnet Colleagues, The current situation of a formula company using ILCA's name on advertising posters is being addressed by the ILCA Board of Directors. ILCA's policy on using book reviews from the Journal of Human Lactation for commercial advertising; is as follows and this is clearly stated in each journal on the Reviews page. "Any reviews, ratings, or reports appearing in this column are intended solely for the use of our readers. These reviews, ratings, or reports may not be used in advertising or for any other commercial purpose, unless prior written consent is obtained from the International Lactation Consultant Association. ILCA will take all available measures to prevent the unauthorized commercial use of its materials, its name or the name of the Journal of Human Lactation." Thanks to Judith Campbell for bringing this to the direct attention of the Board, Please everyone, note that the JHL/ILCA "endorsement" of Kathleen's book happened many years ago. It is on the front cover of her 1990 edition of The Nursing Mother's Companion, and states: "Rated by the International Lactation Consultant Association as the "best possible choice among breastfeeding guides." That means that whenever this was done, it was either 1989 or very early 1990. The 1999 edition of the same book says on the back cover: "Recommended by medical practitioners.....and by the Journal of Human Lactation." So MJ is simply continuing to capitalize on something that was done nearly 15 years ago. Since the policy as it is stated now was not in effect at the time MJ started using our faux pas, I think the best idea would be for the ILCA Board to simply state to MJ what the CURRENT policy is, and ask them to cease & desist. Whether or not they have to legally comply is anyone's guess since they are simply continuing a practice that was started before the policy came into effect. In essence, I guess I'm saying that since the JHL that made the statement does not have the policy Maureen quoted in it, whether that would give them their legal leg, so to speak. No question that they are weasels.....but let's be careful about calling this particular issue black, when in fact it may be a "steal" grey. Jan Barger, RN, MA, IBCLC, RLC Wheaton, Illinois www.lactationeducationconsultants.com *********************************************** To temporarily stop your subscription: set lactnet nomail To start it again: set lactnet mail (or digest) To unsubscribe: unsubscribe lactnet All commands go to [log in to unmask] The LACTNET mailing list is powered by L-Soft's renowned LISTSERV(R) list management software together with L-Soft's LSMTP(TM) mailer for lightning fast mail delivery. For more information, go to: http://www.lsoft.com/LISTSERV-powered.html