I just experienced the formula confusion first-hand. I just received a call from a mom whose baby is not latching on. When I asked if she was giving formula, she initially said "no," then she said she was giving her baby "the breastmilk based formula." Today, prior to this call, I thought I would look at one of the new "breastfeeding bags" for new moms firsthand. The powdered can states "A blend of DHA & RHA--Nutrients found in breastmilk." Each bag comes with four 3-oz bottles and a powdered can that makes 27 ounces. If I were sleepy and my baby was crying, I'd probably just whip up a bottle of this stuff :o) After all, it's got the same nutrients as breastmilk. Does anyone happen to have an older bottle of Enfamil? Does it say "milk based" or is this a new term? Also included in the bag were the following: One-page adverstisement for Lipil, stressing the importance of DAH and ARA in building a baby's brain and eyes A tri-fold order form for ready-to-feed formula bottles A two-page advertisment for Lipil. One quote states: "Experts agree on the many benefits of breast milk, but if you choose infant formula, make the right choice--Choose Enfamil LIPIL A pack of coupons enclosed in a LIPIL envelope A magazine called "loving your baby the first year" The magazine has an article on nutrition. One of the recommendations is to "perhaps start off with breastfeeding--if it goes well, stick with it, or if not, then switch to formula." It also states that "Bottlefeeding mothers bond just as closely with their baby as nursing mothers." There's a nice full-page advertisement which states Vitamin D . . . Does Your Breastfed Baby Get Enough? The magazine has seven 1-2 page advertisements for LIPIL There's a generous $5 rebate for a breastpump, a breastfeeding booklet, a handout on how to use the bag, 2 ice packs, a bottle nipple, and a breastfeeding record. Finally, a musical CD. Why would anyone want to breastfeed? Joyce IBCLC, LCCE *********************************************** The LACTNET mailing list is powered by L-Soft's renowned LISTSERV(R) list management software together with L-Soft's LSMTP(TM) mailer for lightning fast mail delivery. For more information, go to: http://www.lsoft.com/LISTSERV-powered.html