About a month ago, I noticed a large ad on the front of the CVS pharmacy door for the store brand ABM. I went home and got copies of the WHO code and explanation of why advertising ABM is against it. I asked to speak to the Store Manager (she breastfed 3 kids) and the pharmacist. I told them that I felt it was my obligation as LC to educate them. Told them that the next time I come into the store, I EXPECT to see the ad off the door. It's gone and I complemented everyone on doing their part. Yeah! If any of you notice the ad for CVS ABM posted in the store, please take the time to inform them of the WHO code. Also, a local grocery store here called Ingles had a full page newspaper ad for their Baby Club featuring a mother bottlefeeding. I emailed them that we are trying to make breastfeeding the norm and that other supermarket baby clubs are more "with it", since they just have cute logos and that most of the mothers in our area are breastfeeding. Suggested they keep their cute logo and omit the bottle. They did. Feeling pretty accomplished here in Simpsonville, SC, where we are getting too much of much needed rain. Alice Ernest IBCLC Just back the LLLI Conf., visiting grandchildren in Ohio, and attending the 100 year Cleveland Indians memories game with my teenage sons. For you Indians fans, I was pres of the Gary Bell Fan Club (he was elected to the top 100 players). To make this breastfeeding related, he has 3 daughters who related to me that they have fond memories of breastfeeding their children. *********************************************** The LACTNET mailing list is powered by L-Soft's renowned LISTSERV(R) list management software together with L-Soft's LSMTP(TM) mailer for lightning fast mail delivery. For more information, go to: http://www.lsoft.com/LISTSERV-powered.html