I really labored over how much to say and decided to stick with the impact of the ad on potential readers rather than the Code violation and the betrayal those of us in the field feel. Hopefully by not being overly confrontational (as I would really have liked to be!) it has a better chance of being listeded to. No response yet. "Like many others I was surprised to see your site with a formula ad across the top. I did read your response to an earlier letter about this. I would agree with you that if a parent is going to use artificial baby milk they should know that they do not have to pay a lot for name brands. To that extent, I can understand your position. The thing that bothered me was more the impact. When first going to the site, the first thing that catches one's eye is the cute blocks emblazoning "BABY FORMULA" across the top. Someone unfamiliar with your tremendous support for breastfeeding and attachment parenting will first think you are endorsing formula for all babies. With such an initial impression, later comments supporting breastfeeding can lose much of their impact. Is there any way to make the formula promotion less prominent? While I personally would prefer to see no advertising of formula, if the first message was "BREASTFEED YOUR BABY'" with the "if you must use formula consider the following....." less prominent would certainly be less upsetting. Thank you for considering our opinions. Winnie Mading, RNC, one of the original IBCLC's, LLL Leader of over 30 years" *********************************************** The LACTNET mailing list is powered by L-Soft's renowned LISTSERV(R) list management software together with L-Soft's LSMTP(TM) mailer for lightning fast mail delivery. For more information, go to: http://www.lsoft.com/LISTSERV-powered.html