Mary Ellen,

 

The "FREE" issue came up during the research for the US Ad Campaign.
Breastfeeding isn't "FREE" for the mother. Cost is not always financial.
There is a great cost to the mother in terms of time, energy, and investing
her body in supporting her baby. 

 

What caught the attention of the focus groups is the concept of "risks of
not breastfeeding." 

 

Linda J. Smith, BSE, FACCE, IBCLC

Bright Future Lactation Resource Centre Ltd

6540 Cedarview Ct, Dayton OH 45459

937-438-9458 / fax 937-438-3229

www.BFLRC.com  

 


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