I found it interesting that nowhere in the press release does it state
*why* one would need to use the new, thickened formula.  We all know that
formula (or breastmilk) thickened with rice cereal may be touted as a
solution to treat reflux, or to help "hold" a baby longer between feeds, or
to sleep through the night (yeah right), but no where does M-J make any of
these claims.  Could that be because *it has never been proven to work*???!!!
Won't stop them from marketing a potential new product to gullable new
parents however.  Pediatricians, too, I'd bet.
What ever happened to those "convience" pacifiers containing two ounces of
formula?  I saw an ad for those a year ago but haven't seen the actual
product anywhere.  Also frightening to me is the new rice cereal also
containing powdered formula- "just add water".  Scares me because I can see
an exclusively breastfeeding mom pick that up at the market not realising
what it really is...

NancyH
Nancy Holtzman RN BSN MOM
Great Beginnings New Mothers Groups
Boston MA
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