Dear Friends:
 
Nina shares a view of this ill-fated campaign. As it ran, the campaign did  
have one positive impact; fathers got more on board with breastfeeding than  
before.
 
However, please remember that the formula companies got wind of the  campaign 
before it was launched and called up their friends in various parts of  the 
US pro-industry government. The end result is that the campaign was  
oopherectomized, and rendered bland.
 
For a lovely chronology of what happened, try this URL "HHS Toned Down  
Breast-feeding Ads"  
_http://www.washingtonpost.com/wp-dyn/content/article/2007/08/30/AR20070830021
98.html_ 
(http://www.washingtonpost.com/wp-dyn/content/article/2007/08/30/AR2007083002198.html) 
 
I've cut and pasted the first 2 paragraphs:
 
"In an attempt to raise the nation's historically low rate of  
breast-feeding, federal health officials commissioned an attention-grabbing  advertising 
campaign a few years ago to convince mothers that their babies faced  real health 
risks if they did not breast-feed. It featured striking photos of  insulin 
syringes and asthma inhalers topped with rubber nipples.  
Plans to run these blunt ads infuriated the politically powerful infant  
formula industry, which hired a former chairman of the _Republican National 
Committee_ 
(http://www.washingtonpost.com/ac2/related/topic/Republican+National+Committee?tid=informline)  and a former top regulatory official  to lobby the 
_Health and Human Services Department_ 
(http://www.washingtonpost.com/ac2/related/topic/U.S.+Department+of+Health+and+Human+Services?tid=informline) . Not long 
afterward,  department political appointees toned down the campaign." 
warmly,
 
Nikki Lee RN,  MS, IBCLC, CCE, CIMI
craniosacral therapy practitioner
_www.myspace.com/adonicalee_ (http://www.myspace.com/adonicalee) 



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