Thought you might be interested in the following press release from Nestle
announcing that the are now producing baby cereal.
Cynthia D. Payne
LLL of Berkshire County Mass.
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<< Nestle Announces a New Arrival in Infant Nutrition: Carnation Premium Baby
Cereal; Nestle Serves Nutritious Solutions to Baby-Feeding Dilemmas
GLENDALE, Calif.--(BUSINESS WIRE)--July 27, 1998--Nestle offers
California babies a nutritious and flavorful new way to ease into solid foods
with Monday's statewide launch of Carnation Premium Baby Cereal, the first to
include the ingredients of infant formula.
"We talked with parents in California and found that they are often
concerned about providing babies with a healthy and balanced diet," said Dr.
Lillian Beard, a practicing pediatrician and an associate clinical professor
at the George Washington University School of Medicine and Health Sciences.
"A cereal with the ingredients of a standard formula offers a unique way
for parents to add variety to baby's diet without sacrificing nutrition,"
Beard added.
After talking with nearly 200 California moms and dads, Nestle found that
4 out of 5 parents had asked their pediatrician for advice on infant feeding.
When asked about the feeding problems they face, 42 percent of parents said
"sticking to a schedule," 39 percent said "finicky eaters," and 35 percent
said "progressing baby to solid foods."
In all, more than 88 percent of parents reported having difficulty in
feeding their baby. Carnation Premium Baby Cereal offers parents solutions to
some of their most pressing feeding problems.
A Win-Win! Parents Get Quality and Convenience -- Babies Get Nutrition and
Taste
Unlike any other cereal product in the U.S. market, Carnation Premium
Baby Cereal contains the ingredients of standard formula, offering convenience
with high-quality nutrition. Parents just add water (three magic words for
busy parents) to mix a smooth, creamy and nutritious meal for baby.
Other baby cereal brands require parents to add breast milk, formula or
juice to supplement the nutrition and taste for their baby.
Nestle introduces flavors that progress with a baby's growing sense of
taste: Rice and Rice & Banana for 4-to-6-month-old babies; Mixed Cereal &
Mixed Fruit and Wheat, Yogurt & Raspberry add more complex flavors for the
developing taste buds of older babies, 7 to 10 months. Parents should ask
their pediatrician for advice if they have any questions as to what to feed
their baby.
Carnation Premium Baby Cereals add taste, variety and nutrition to baby's
diet. However, they are not intended as a sole source of nutrition.
Pediatricians recommend moms should continue to breast-feed or use an iron-
fortified formula through one year of age.
For more information and advice on infant nutrition, parents can call
800/516-9637, or visit www.carnationbaby.com.
Nestle has a strong history of bringing out the very best in babies. It
all started in 1867, when a young pharmacist named Henri Nestle was asked to
look in on a neighbor's child who could not breast-feed. Henri saved the
baby's life by creating a special mixture of what would later be recognized as
the world's first infant food. Nestle has been in the business of caring for
babies ever since.
Nestle has always been committed to creating a variety of food brands
that encompass all eating occasions for every phase of life. With more than a
century of experience in food, Nestle consistently delivers products that live
up to today's high standard for taste, quality, nutrition and enjoyment -- in
short, "the very best."
With headquarters in Glendale, Nestle USA has 18,300 employees, more than
$7.8 billion in sales and is part of Swiss-based Nestle S.A., the world's
largest food company.
NOTE TO EDITORS: Dr. Lillian Beard is available for in-person or
telephone interviews the week of July 27. Anyone interested in interviewing
her may contact Lisa Spicer at 213/489-8288 or Charlene Lafontant at
213/489-8287. >>
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