>Hi everyone, Thank you for all of your great input. I am in 
>agreement about not marketing to patients, and I have the 
>opportunity to present research to my staff. So I have been doing 
>some research and trying to put a presentation together for RNs and 
>MDs, including the research from JAMA that showed that MDs are 
>susceptible to marketing practices and they are influenced by 
>feelings of obligation. I was looking for opinions/research to help 
>me when I speak to them. I would prefer to make a policy of no 
>freebies/handouts, etc. from any commercial company. But I'm just 
>saying that's going to be a hard sell, I need to be very clear and 
>logical in my arguments before I try to tell them that they can't 
>take baby shampoo samples from Johnson & Johnson anymore. If I'm not 
>backing this up with research, they are just going to shoot me down.


I don't think Baby Friendly will mind about  shampoo samples....and 
I'm not sure lactation support people need to mind, either :)

To ban all samples of anything in one go sounds to me like a tall 
order - maybe concentrate on the battles you think you can win and 
just raise awareness about the issue as a started?

If you are planning on following Baby Friendly guidance, take a look 
at the resources here:

http://www.unicef.org.uk/babyfriendly/

Some of them are in multiple languages.

I think many are pitched too high - I agree that low literacy 
materials are in short supply.

I have written several low literacy documents myself, for use in 
various programmes - you could have them from me, but I don't have 
copyright. The fact they would be in British English might be a 
drawback anyway.

This website has good materials but searching it is not easy:

http://www.talcuk.org/



Good luck!

Heather Welford Neil
NCT bfc, tutor, UK
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