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Subject:	Re: formula reps pressuring mothers
From:	"Margaret G. Bickmore" <[log in to unmask]>
Reply To:	Lactation Information and Discussion <[log in to unmask]>
Date:	Mon, 4 Dec 2006 16:33:51 -0700
Content-Type:	text/plain
Parts/Attachments:	text/plain (25 lines)

At 5:35 AM -0800 12/4/06, Evi Adams wrote:
>One rule would ban the makers of baby formula from pressuring new 
>moms in hospitals into using their product.

I read this to mean restricting in-hospital marketing to parents -- 
not restricting the access of formula sales reps to patients (which 
doesn't happen anyway, as Betsy Riedel points out), but restricting 
the ads on the hospital TV channel and the sample bags and logo badge 
holders and whatever other subtle and not-so-subtle marketing occurs 
in hospitals to imply endorsement of infant formula.

Margaret
Longmont, CO

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