(I haven't read this whole article, but thought some might find this interesting to compare with formula marketing to health professionals)

US junior doctors found to be ignorant of drug companies' tactics

BMJ

Although drug companies spend billions of dollars on marketing their products and have been successful in influencing doctors' prescribing decisions, a new study shows that only a small proportion of medical residency programmes in the United States teach doctors how to deal with such pressures ( Academic Medicine 2004;79: 432-7[Abstract/Free Full Text]).

Dr Raquel Watkins, lead author of the study and assistant professor of internal medicine at Wake Forest University Baptist Medical Center, North Carolina, said there is "a compelling need for innovative approaches to provide residents with the skills, knowledge, and attitudes to interact appropriately with pharmaceutical representatives."

http://bmj.bmjjournals.com/cgi/content/full/328/7447/1032-a

Janice Reynolds



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