I received the campaign materials in the mail. They included; several print
ads; 1 in spanish, the 2 tv PSAs-mechanical bull and log rolling and a CD for
radio; 1 rap type song and 1 country- with rhyming lyrics.   My favorite line
was in the country song, last line "Mamma always gave from the heart, or
somewheres nearby" ;).
I took them to work and showed them to my fellow LCs, warmline RNs (telephone
support service) and other RNs, support staff in health Ed. Interestingly all
thought they were funny and clever EXCEPT for the LCs and warmline staff.
They   voiced
 varying levels of concern about the feelings of the women who have tried so
hard. In response, One support staffer put it aptly when she said "I don't
think that is (the population) who they are talking to"
The finished tv ads were more understandable then I imagined them to be
during the 20/20 segment. The line; "you wouldn't take these risks when you were
pregnant, why start after?" is still there followed by the "agreed upon" risk
statements.
In regards to FDA and domperidone, as someone else mentioned, it is hard not
to question the timing here. For all who have not checked out the chat board
on the 20/20 site, there are many positive mentions of the use of domperidone.
I just had a Mom last week obtain a prescription (easily!) from her OB and
picked it up from her hometown compounding pharmacy the same day ( with great
results, I might add), will that pharmacist have since been "informed " by the
FDA to d/c this practice, ie. how does this work?
Where is DR. Jack on this ? Hopefully he has some data to share with the FDA.
Lynn Shea Rn,Bsn,Ibclc
Franklin, Massachusetts

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